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Bonus Content
How to strengthen a SaaS Landing Page
The ultimate goal for a SaaS is to get a paying subscription from a customer and naturally it’s the most challenging type of conversion. A smart tactic, however, is to first capture a lead through your SaaS landing page by offering a free trial or a limited version of the service. Once they’re happily immersed, you can start charging. So, how do we get them to enter their email, in exchange for a taste of your offering? Let’s dive in.
Inspiration
Good references
A collection of noteworthy visual references to spark ideas for your landing pages. Seen any other interesting ones? Let me know!
Harvest - Lead capture and metrics
Visit referenceEmail-only lead capture above the fold. Reassurance near form using free trial and no card required. A row of strong metrics putting you at ease the product is powering real businesses and is well supported. Bravo!
CleanShot X - Opinion Leader Testimonial
Visit referenceTry to handpick the best testimonial from your customers and position it right above the fold, so it’s visible without scrolling. CleanShot X spotlights a testimonial from Basecamp founder Jason Fried, a name many of their visitors recognize. He shares how it’s become his screenshot tool of choice.
Netflix - Lead Capture Hero Area
Visit referenceMinimal distraction with all the action above-the-fold.
Photo AI - SaaS onboarding within hero area
Visit referenceThe Photo AI hero area features zero friction to enter in your email address to start creating your AI clone.
Useful
Resources
Links to external resources to help you dive deeper, find assets, or hire help to level up your landing page.
SaaS Landing Page Inspo
Ongoing collection of 100+ SaaS Landing Pages I've been curating.
OpenSenja
Online service to help collect testimonials. Team of two working on it continuously and there is a generous free tier.
OpenImageOptim
My go-to for image size optimization for JPG, GIF, PNG and SVG. I simply right click on the item on macOS to kick off the compression.
OpenHandBrake
Excellent free tool to reduce video file size while still maintaining good quality.
Dive Deeper
Bonus Content
Related course content I think you'll enjoy.
