Course Dashboard
Sign in to track progress. The preview lessons are available from the homepage.
Core Track
The Core track covers fundamentals, along with an interactive exercise. Whether you're starting fresh or refining a live site, this track is designed to improve your conversions.
- 01Welcome to the Show Them course!How the course works in 60sView Lesson
- 02Why are Landing Pages so effective?Every element aligns with one goalView Lesson
- 03Why Show ThemThe secret to conversionsView Lesson
- 04Page GoalsSetting one North StarView Lesson
- 05SellingIdentifying your unique selling propositionView Lesson
- 06EmpathyStepping into your visitors shoesView Lesson
- 07Understanding ValueTime, money and joyView Lesson
- 08Laying the component foundationYour blueprint for future decisions about your landing pageView Lesson
- 09CopywritingThe 3 T's (plus special guests)View Lesson
- 10Strengthen with Social ProofWho were transformedView Lesson
- 11TestimonialsHandpicking and positioningView Lesson
- 12Show Them component overviewAn overview of the next eight chaptersView Lesson
- 13Show Them with a how it works sectionImprove retention and educate through stepsView Lesson
- 14Show Them with photographyEnhance first impressions through visualsView Lesson
- 15Show Them with screenshotsTease their potential UI experienceView Lesson
- 16Show Them with a before-and-after sliderBy interacting with visuals, focus remains engagedView Lesson
- 17Show Them with a looping product demoNo reading requiredView Lesson
- 18Show Them with a product mockupOne step closer to how they could experience itView Lesson
- 19Show Them with an explainer videoHype vids, autoplay demos and walkthroughsView Lesson
- 20Show Them with an interactive demoAn interaction can spark delightView Lesson
- 21Show Them why you carePeople like to buy from peopleView Lesson
- 22Review and ReductionRecap and prune to let the essential shineView Lesson