Why Show Them

There's an abundance of landing page optimization advice out there. Apply this 12 step framework. Remember this acronym. Identify with the user problem, features, benefits. Let's wipe it all clean for a minute. From now on, I want you to remember 1 thing.

Show them where you'll take them. Show them the result. Show them their goal. Show them the end.

Here's an example. Here are 2 product Pages. A, a woodworking bench, and b, shavings, drawings, aprons, smiles, all around a woodworking bench in use. Do they wanna buy the bench, or do they want to be transported into a world of hobbyist joy? Show them where the bench will take them.

Here are 2 product Pages, a, a keyboard, and b, a musician enjoying themselves creating music. Do they wanna buy the keyboard or do they want to make music?

Show them where the keyboard will take them. Once you start applying the show them concept, you'll start to see it everywhere. Here are 2 testimonials. A, this guide was so easy to follow,

and b, this guide helped me get a raise. Do they wanna buy an easy to follow guide, or do they want to level up their career?

Show them where the guide will take them. Show them who they'll become. Investing One showing them can also improve page retention. When visitors arrive without reading a single word, they can already start experiencing your offering. So how do we optimize for conversions?

We spotlight content aligned with your visitors One goal while shaking out the rest. It's time to get interactive. Let's start by setting your page goals.